Co-founder, Back Again
Oscar
Oscar is the co-founder of Back Again, a loyalty and marketing platform for independent Australian cafés. He builds the product, works directly with the cafés that use it, and writes this blog.
Posts by Oscar
What a Cafe Loyalty Program Actually Costs in 2026
The real cost of running a cafe loyalty program in Australia: what the five main platforms charge, why the free coffees cost about ten times the software, and the costs nobody puts on a pricing page. From the team behind Back Again.
Stamp Me Alternatives for Cafes
An honest look at Stamp Me for Australian cafes: what the three tiers actually cost, what the Lite plan really includes, where Stamp Me genuinely beats us, and the single question that decides between them. From the team behind Back Again.
Do You Need a POS System for Your Cafe? An Honest Buyer's Guide
What a cafe POS system actually costs in Australia, why the merchant rate matters more than the monthly fee, when an upgrade is genuinely worth it, and the one thing no POS will do for you. Written by a company with no POS to sell you.
Cafe Loyalty Without an App: How Tap-to-Stamp Actually Works
Most loyalty programs ask your customers to download something, and most of them will not. Here is how tap-to-stamp works instead, what NFC actually is, which phones handle it, and where the approach still has limits. From the team behind Back Again.
Square Loyalty Alternatives for Cafes
An honest look at Square Loyalty for Australian cafes, why its pricing rises as your program works, what you lose if you ever leave Square, and how Back Again compares. From the team behind Back Again.
How to Increase Average Spend in Your Cafe
Practical ways to lift average transaction value in a cafe. The arithmetic, why the ask matters more than the menu, when not to upsell, bundles that work, and four things that quietly fail.
Do You Need a POS With Loyalty Built In?
An honest answer to whether your cafe loyalty program should live inside your POS or beside it. When POS-native wins, when standalone wins, what integration really costs, and the question that decides it for most cafes.
Cafe Loyalty Program Ideas That Actually Work
Practical loyalty program ideas for cafes and coffee shops. How to pick your stamp count and reward, ideas worth adding, four that quietly fail, and the arithmetic behind what a free coffee really costs you.
Paper Punch Cards vs a Digital Loyalty App: What Actually Changes
An honest comparison of paper punch cards and digital loyalty cards for cafes. What you gain, what you lose, what it costs, and how to switch without annoying your regulars. From the team behind Back Again.
Email Marketing for Cafes: The Two Emails That Bring People Back
A practical guide to cafe email marketing. How to collect customer emails without a signup sheet, the two automated emails worth sending, copy templates you can use, and the Australian spam rules. From the team behind Back Again.
How to Fill the Dead Hours at Your Café (Without Killing Peak Margins)
The practical playbook for filling your café's quietest hours. Timed offers, off-peak loyalty rewards, local partnerships, and what to avoid. From the team behind Back Again.
Instagram for Cafes in 2026: What to Post, When, and Why It's Not About Followers
An honest guide to Instagram for independent cafes. What to post, when to post, why follower counts don't matter, and how to make weekly posting sustainable. From the team behind Back Again.
How to Get More Google Reviews for Your Cafe in 2026 (Without Awkwardly Asking)
The practical guide to getting more Google reviews for your cafe. When to ask, how to ask, what to say, how to respond, and how to double your Google review count in 60 days. Timing, templates, tools, and Google's policies explained. From the team behind Back Again.
The Best Marketing for Cafes in 2026: 8 Methods That Actually Work
Practical marketing methods that work for independent cafes. Retention math, loyalty programs, email automation, Google reviews, social media, and more. Written by the team behind Back Again.
The Best Loyalty System for Cafes in 2026 (5 Real Options Compared)
An honest comparison of the 5 best loyalty systems for cafes in 2026, Back Again, Stamp Me, Square Loyalty, Loopy Loyalty, and Loyverse. Pricing, features, and which one fits your cafe.