Co-founder, Back Again
Oscar
Oscar is the co-founder of Back Again, a loyalty and marketing platform for independent Australian cafés. He builds the product, works directly with the cafés that use it, and writes this blog.
Posts by Oscar
1 in 3 Cafe Customers Never Come Back for a Second Visit
Back Again data from independent Australian cafes shows when customers decide to return, who your regulars really are, and what to do in the first week.
Cafe Profit Margins in Australia: What's Normal in 2026
Where a cafe's money goes, what a cup of coffee earns, and how to lift your margin.
How to Get Repeat Customers for Your Small Business in Australia (2026)
How to turn first-time customers into regulars: measure your repeat rate, capture a way to contact every customer, give them a reason to return, and send one message when they go quiet. With worked examples by business type and the Australian rules. From the team behind Back Again.
How Many Australians Drink Coffee? The Latest Data (2026)
About 6 in 10 Australian adults have coffee on a given day, according to the ABS. Here is how much Australians drink, where they buy it, what it costs, and what it means for cafes. From the team behind Back Again.
Loyalty Programs for Small Business in Australia: What Works and What It Costs (2026)
How to choose and run a loyalty program for a small business in Australia: stamp cards vs points, what rewards really cost, current pricing for five platforms, the Spam Act basics, and which businesses should not bother. From the team behind Back Again.
How to Get More Google Reviews for Your Small Business in Australia (2026)
How to get more Google reviews for a small business in Australia: when to ask for each type of business, what to say, the rules Google and the ACCC set, how to reply to bad reviews, and how to automate the ask. From the team behind Back Again.
How to Attract More Customers to Your Cafe: 15 Ideas That Work
Practical ways to attract more customers to your cafe in Australia: get found on Google and Maps, give locals a reason to walk in, and turn first visits into regulars. 15 ideas with what each costs and how fast it works. From the team behind Back Again.
The Card Surcharge Ban for Small Business: What Changed and What to Do (2026)
Since 1 October 2026, no Australian business can add a surcharge for eftpos, Visa, Mastercard or Amex. What it means for shops, salons, tradies and online sellers, what you can still charge, and how to work out the price rise you actually need. From the team behind Back Again.
Google Business Profile for Cafes: The Complete Guide (2026)
How to set up and optimise your cafe's Google Business Profile in 2026: verification, categories, hours, photos, menu, reviews, posts, and what changed when Google retired Q&A. Plus a fifteen-minute weekly routine. From the team behind Back Again.
The Best Free Marketing Tools for Cafes in Australia (2026)
The free marketing tools worth a cafe owner's time in 2026: Google Business Profile, a review link, Meta Business Suite, Canva, Mailchimp and a free loyalty card. What each free plan actually includes, where the limits bite, and the four-tool starter stack. From the team behind Back Again.
The Card Surcharge Ban: What It Means for Your Cafe, and What to Do Now
From 1 October 2026 Australian cafes can no longer add a surcharge for card payments. What changed, what you can still charge, whether your merchant fees will fall, and the ten-cent sum that decides what to do about it. From the team behind Back Again.
What a Cafe Loyalty Program Actually Costs in 2026
The real cost of running a cafe loyalty program in Australia: what the five main platforms charge, why the free coffees cost about nine times the software, and the costs nobody puts on a pricing page. From the team behind Back Again.
Stamp Me Alternatives for Cafes
An honest look at Stamp Me for Australian cafes: what the three tiers actually cost, what the Lite plan really includes, where Stamp Me genuinely beats us, and the single question that decides between them. From the team behind Back Again.
Do You Need a POS System for Your Cafe? An Honest Buyer's Guide
What a cafe POS system actually costs in Australia, why the merchant rate matters more than the monthly fee, when an upgrade is genuinely worth it, and the one thing no POS will do for you. Written by a company with no POS to sell you.
Cafe Loyalty Without an App: How Tap-to-Stamp Actually Works
Most loyalty programs ask your customers to download something, and most of them will not. Here is how tap-to-stamp works instead, what NFC actually is, which phones handle it, and where the approach still has limits. From the team behind Back Again.
Square Loyalty Alternatives for Cafes
An honest look at Square Loyalty for Australian cafes, why its pricing rises as your program works, what you lose if you ever leave Square, and how Back Again compares. From the team behind Back Again.
How to Increase Average Spend in Your Cafe
Practical ways to lift average transaction value in a cafe. The arithmetic, why the ask matters more than the menu, when not to upsell, bundles that work, and four things that quietly fail.
Do You Need a POS With Loyalty Built In?
An honest answer to whether your cafe loyalty program should live inside your POS or beside it. When POS-native wins, when standalone wins, what integration really costs, and the question that decides it for most cafes.
Cafe Loyalty Program Ideas That Actually Work
Practical loyalty program ideas for cafes and coffee shops. How to pick your stamp count and reward, ideas worth adding, four that quietly fail, and the arithmetic behind what a free coffee really costs you.
Paper Punch Cards vs a Digital Loyalty App: What Actually Changes
An honest comparison of paper punch cards and digital loyalty cards for cafes. What you gain, what you lose, what it costs, and how to switch without annoying your regulars. From the team behind Back Again.
Email Marketing for Cafes: The Two Emails That Bring People Back
A practical guide to cafe email marketing. How to collect customer emails without a signup sheet, the two automated emails worth sending, copy templates you can use, and the Australian spam rules. From the team behind Back Again.
How to Fill the Dead Hours at Your Café (Without Killing Peak Margins)
The practical playbook for filling your café's quietest hours. Timed offers, off-peak loyalty rewards, local partnerships, and what to avoid. From the team behind Back Again.
Instagram for Cafes in 2026: What to Post, When, and Why It's Not About Followers
An honest guide to Instagram for independent cafes. What to post, when to post, why follower counts don't matter, and how to make weekly posting sustainable. From the team behind Back Again.
How to Get More Google Reviews for Your Cafe in 2026 (Without Awkwardly Asking)
The practical guide to getting more Google reviews for your cafe in Australia: how to set up your review link, where to put the ask, what to say, how to reply, and the rules Google and the ACCC set. From the team behind Back Again.
The Best Marketing for Cafes in 2026: 8 Methods That Actually Work
Practical marketing methods that work for independent cafes. Retention math, loyalty programs, email automation, Google reviews, social media, and more. Written by the team behind Back Again.
The Best Loyalty System for Cafes in 2026 (5 Real Options Compared)
An honest comparison of the 5 best loyalty systems for cafes in 2026, Back Again, Stamp Me, Square Loyalty, Loopy Loyalty, and Loyverse. Pricing, features, and which one fits your cafe.