Automated emails that bring your customers back
When a regular goes quiet, a “we miss you” email goes out automatically. When a birthday comes around, a personal message lands in their inbox. Set it once, and it runs itself.
Loved by local cafés around Australia
Independent cafés in cities and country towns use Back Again to bring their regulars back.
Indus Specialty CoffeeSt Kilda, VIC
Trouper CafeSt Kilda, VIC
The Humble GoatNorth Melbourne, VIC
Darlings BistroRozelle, NSW
Green OliveLittle Bay, NSW
Social Cafe, Bar & RestaurantCorinda, QLD
95 Mary StreetEast Toowoomba, QLD
lovefous coffee and teaWest Leederville, WA
Flinders Station Bakehouse
Flinders Station BakehouseMelbourne CBD, VIC
Snap Cafe
Snap CafeMacquarie Park, NSW
Cafe31 Inglewood
Cafe31 InglewoodInglewood, QLD
Steele Road Farms
Steele Road FarmsBonniefield, WA
How it works
The best loyalty card is the one nobody has to remember.
We deliver a sign to your café. Customers tap it with their phone and collect a stamp, with no app to download. When their card is full they get their reward. The emails, offers and review prompts run themselves, so there's no extra workload for you or your staff.
Platform
All your café marketing, running itself.
Up-sell coffee orders to food orders
Running a lunch special or clearing pastries at 3pm? Set a time-limited offer and it automatically appears on every customer's loyalty page while it's live. When time's up, it disappears on its own.
Know your customers, measure your growth
Your dashboard shows you who your regulars are, how often they return, and when your café is busiest. Make smarter decisions about staffing, offers, and when to reach out.
More 5-star reviews, without asking
The best moment to ask for a review is right after a customer earns a reward, when they feel great about your café. Back Again sends a gentle prompt at exactly that moment.
Create social media posts in seconds
Upload a photo of your latest bake or lunch special and Content Studio generates a set of on-brand social posts in seconds, with headlines, layouts, and the AI polish already applied.
Branded & customisable loyalty cards
Upload your logo, pick your colours and stamp icon, and set your own reward. Every customer sees a card that looks and feels like it belongs to your café.
Getting started is as easy as pouring a flat white.
01Sign up for freeFill out the form. No credit card, no commitment.
02We deliver your kit to youAn NFC sign arrives at your café by express post, ready to place at the counter.
03Set up your card in 5 minutesSet your branding, rewards, and automations. Everything runs itself from there.
04Watch your regulars keep coming backCustomers tap, rewards build, and the quiet work of bringing people back happens without you thinking about it.
Pricing
Try it for free, risk-free
No credit card. No lock-in. Cancel anytime.
Freefor your first 50 customersthen $39/month after that
Unlimited customers & stamps
Automated & customisable emails
Timed offers & Google review prompts
Customer analytics dashboard
Social media posts made from your photos
Free startup kit posted to your café
No contract, cancel anytime
Guides for café owners
Trustpilot
Easy to set up and use“Easy to set up and use. Dashboard has a lot of cool features, including email marketing. We have only used it for 2 weeks, but our customers love it so far, so we’ll likely continue using it.”
Frequently asked questions
There's nothing to download or install. They tap the sign and their loyalty card opens in the browser on their phone, the same way a website opens.
No. Staff don't need to touch it at all. Customers do everything themselves on their own phone. Your team just keeps doing what they're already doing.
Not at all. Back Again works completely independently from your POS, your Wi-Fi, everything. You're live in minutes without changing your existing setup.
The NFC tag sits right next to the till where they pay. It becomes part of the routine, like tapping their card. Most cafes find that once a few regulars start doing it, the rest follow.
Every stamp requires a tap on the NFC sign at your counter, and each tap is verified on our servers before a stamp is awarded. Customers can't stamp their own cards from home, and there's a built-in cooldown so the same person can't tap twice in a row. You'll never give away a free coffee that wasn't honestly earned.
Right after a customer earns a reward and feels great about your cafe, Back Again shows them a gentle prompt to leave a Google review. The timing makes all the difference. You never have to ask anyone yourself.
That's the whole point. Back Again notices when someone goes quiet and sends them a "we miss you" email from your cafe, automatically. You set the rules once (for example, email after 14 days of no visits) and it runs on its own, forever.
No contract, no lock-in, no cancellation fee. It's completely free for your first 50 customers. After that it's $39 a month, and you can cancel anytime with no questions asked.