1
Place your sign on the counter
It arrives already programmed, so there is nothing to install. Put it where customers wait to order, then tap it with your phone to check.
Haven't ordered your sign yet? Order yours for free here.
Five steps and
you are live
Your account, café and sign order are already done. This is everything left, about ten minutes in total.
2
Set your reward
Open the Loyalty card tab. The preview on the right updates as you type, so you can see exactly what customers will see.
- 1Stamps to reward: 6 to 10 works well for most cafés
- 2Reward text: what customers read on the card, for example “Free coffee after 8 stamps”
- 3Stamp cooldown: leave it on 1 per day, so one visit earns one stamp
- 4Welcome bonus: leave it on. New customers get double stamps on their first visit, which is the biggest lever on whether they finish the card
backagain.au/admin
Card design
Stamp icon
Card colour
Stamp rules
Stamps to reward
8
Reward text
Free coffee
Stamp cooldown
Welcome bonus
Double stamps on a new customer's first visit.
Live preview
What customers see when they tap.
Loyalty card
5 / 8
Reward
Free coffee after 8 stamps
Cardholder
James W.
3
Add your logo and Google review link
Both live in the Settings tab. The logo puts your branding on the card, and the review link is what lets us ask happy customers for a Google review after they collect a stamp.
- 1Upload your logo, square works best
- 2Search your café on Google, open your listing, click Ask for reviews, then paste the short link
backagain.au/admin
Café logo
Shown at the top of your loyalty card.
Upload logo
Google review link
We ask for a review after a stamp is collected.
g.page/r/CQ...review
Paste the short link from Ask for reviews on your Google listing.
4
Turn on your automatic emails
On the Campaigns tab, switch on the win-back and birthday emails. Write them once and they send themselves from then on. You can email yourself a test before anything goes to a customer.
- Win-back: emails a regular who has not visited for a while
- Birthday: a free treat a few days before their birthday
backagain.au/admin
Win-back email
Automatically email customers who've gone quiet.
Days since last visit30 days
Offer valid for3 days
Message (optional)
It's been a little while since your last visit. Pop back in this week, there's a coffee waiting with your name on it.
The opening of the email. Leave blank to use the default.
Offer message
Free coffee on your next visit
Terms & conditions (optional)
Weekdays only, one per customer.
Birthday email
Send a personalised birthday offer.
Days before birthdayOn the day
Birthday message (optional)
We hope your day is full of great coffee and even better company.
Offer message
A free slice of cake on us. Happy birthday!
Terms & conditions (optional)
Valid for 14 days. Dine-in only.
5
Add a special offer
On the Special offer tab, set a deal that appears on every customer's card during the hours you choose. Good for clearing pastries at 3pm or filling a quiet Tuesday.
- 1Add a title and a reference price, and upload a photo
- 2Pick the days and the start and end times
backagain.au/admin
Special offer
Shown to customers right after they collect a stamp.
Offer title
$10 Ham & Cheese Toastie
Reference price
$15
Offer link (optional)
https://…
Offer image (optional)
Active days
Start time
14:00
End time
16:30
Common questions
Do I need to set up the sign itself?
No. Your café's link is written onto it before we post it, so it works out of the box. Just don't regenerate your NFC link in Settings, because the sign cannot be rewritten.
Do I need to integrate with my POS?
No. Back Again runs completely separately. Your till and payment system stay untouched.
Will my staff need training?
No. Customers tap the sign themselves, so there is no new till workflow. Your team only needs to know where the sign is and what the reward is.
How do customers sign up?
They tap the sign, enter their email, done. No app to download, no password.
Can I change the reward later?
Yes, any time, from the Loyalty card tab. Existing stamps are kept.
Stuck on a step?
Email us and we'll have you up and running in minutes.