Loyalty card maker

Design a stamp card with your logo, colours and reward, see it as you go, and download it ready to print: an A4 sheet for your own printer, or a file for a print shop.

Free, no sign-upYour logo stays on your devicePrint-ready PDF and PNG

Your café

The name and logo on the front.

Optional. Leave it empty for a cleaner card.
Optional. PNG, JPG or SVG; a transparent background looks best. It stays on this device.

The reward

How many stamps, and what they earn.

Buy 9, the 10th space is the free one
A marked space shows customers how close the free one is.
Printed under the stamps.

Not sure how many stamps? Most cafés use 8 to 10. The loyalty program calculator shows what each choice costs you.

The look

Colours, font and stamps.

Font for the name
Stamp icon
Inside each stamp spaceWhat's printed in the circle before it's stamped.
Layout

Download your card

Free, 600 dpi

The print-shop file is one card a page at 90 × 55 mm with 3 mm bleed. Everything is made on your device; nothing is uploaded.

When you're ready

The same card, without the paper

Paper cards are a good way to start. They get lost in wallets, though, and they can't tell you who's coming back or who has stopped. Back Again runs this exact design on your customers' phones: they tap a sign at the counter, with no app to download.

  • Your colour, stamp and reward, carried straight over
  • See your regulars, and send win-back and birthday emails automatically
  • Free for your first 50 loyalty customers, then $39 a month
Try it freeSee how it works

Plenty of cafés keep a stack of printed cards for regulars who prefer them, and run both.

How to use it

  1. 01Add your café
    Your name, a line under it if you like, and your logo. A PNG or SVG with a transparent background looks best.
  2. 02Set the reward
    Choose how many stamps it takes and write the reward line, like “Your 10th coffee is free”. Not sure? The loyalty program calculator shows what each option costs.
  3. 03Make it yours
    Pick colours for the card, the free space and the text, a font and a stamp icon. Then switch to the back and add your details.
  4. 04Download and print
    The A4 PDF for your own printer, the print-shop PDF for a professional job, or PNGs for anything else.

Printing them yourself

The A4 file puts ten cards on a page, edge to edge, with fronts on page 1 and backs on page 2. Because every card is the same, a cut that wanders a millimetre just shows more of the same colour.

  • Print at actual size. In the print dialog choose 100% or “actual size”, not “fit to page”, or the cut marks won't match the cards.
  • Use card, not paper. Check the heaviest stock your printer takes (it's in the manual or on the paper tray) and use the rear or manual feed if it has one.
  • Print the backs on the back. Print page 1, put the sheet back in and print page 2, flipping on the long edge. Do a test on plain paper first and hold it up to the light: printers differ in how they feed a sheet back in.
  • Cut along the marks. A metal ruler and a sharp craft knife on a cutting mat works; a guillotine is faster for a stack.

Using a print shop

For a few hundred cards, a print shop is usually cheaper per card and better looking than home printing. Send them the print-shop PDF: one card a page, front then back, at 90 × 55 mm with 3 mm of bleed and a trim box set, which is what most printers ask for. Ask for a matte or uncoated card if you'll use an ink stamp, and ask to see a proof before they print the run.

The PNGs are the same design at 600 dpi without bleed: handy for a website, a menu board or an Instagram post announcing the card.

Stamping, and stopping copies

A stamp card only works if the stamps mean something. A generic star stamp from a stationery shop is easy to copy, so pick something that isn't: a custom self-inking stamp with your logo, a shaped hole punch, or a staff member's initials, and keep it behind the counter.

Decide the rules before the first card goes out, and print them in the small print: one stamp per visit or per item, whether it covers any size, and that the card has no cash value. Telling staff the same rules saves awkward conversations later. For the bigger picture on paper and digital cards, read paper punch cards vs digital.

Frequently asked questions

90 × 55 mm, the standard Australian business card size, so it fits a wallet card slot and any print shop can cut it. The print-shop PDF adds 3 mm of bleed on every side, which is what most printers ask for, and the A4 file fits ten cards on a sheet.
Yes. Download the A4 PDF, print page 1 at 100% (actual size, not 'fit to page') on heavy card stock your printer can handle, then put the sheet back in and print page 2 on the other side, flipping on the long edge. Try one sheet on plain paper first to check the fronts and backs line up, then cut along the marks with a ruler and craft knife or a guillotine.
Card rather than paper, so it survives a wallet. If you'll stamp the cards with ink, choose an uncoated or matte stock: ink can sit on top of gloss and smudge. A print shop can advise on what their machines handle best.
Use something that's hard to copy and keep it behind the counter: a custom self-inking stamp with your logo, a shaped hole punch, or a staff member's initials. A digital card avoids the problem altogether, because only your staff or the sign at your counter can add a stamp.
No. The card is drawn in your browser, and your logo is kept on this device so it's still there next time. The design (name, colours, reward) is saved in the page's web address so you can come back to it or share it; the logo isn't in the link.
Most cafés use 8 to 10. Fewer stamps is more generous and quicker to finish; more stamps costs you less per coffee but more people give up halfway. The loyalty program calculator works out what each option costs you and how many extra visits it needs to pay for itself.

Keep going

All tools and guides
GuideYour first 100 regularsA practical plan for opening week and the months after, to turn first visits into habits.Free toolLoyalty program calculatorWhat a loyalty card costs you in free coffees, and what it brings back in repeat visits.GuideHiring and paying café staffAwards, casual loading, super and rosters, explained for a first-time employer.